The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
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Within our quest for that lightest bottle probable, we took our eyesight to a crew of skilled glassmakers. Exploring styles and glassblowing strategies to minimise glass usage without the need of compromising longevity.
Real cost savings can be venture and product dependent, but on the whole, independent experiments exhibit that, all else equal, For each gramme of glass reduced Which means above fifty percent a gramme considerably less carbon emissions in generation.
Based on our research, It's also believed to be the entire world’s lightest 70cl Scotch Whisky glass bottle ever produced to market place.
We’ve introduced Distilled 2025 – Checking out the top developments driving shopper conversations world wide.
We hope that our discoveries can have a constructive impact inside the wider industry and aid uncover new opportunities for lighter, decreased carbon packaging alternate options.”
This new, lightweight bottle is actually a issue of exquisite magnificence; but much more importantly, it demonstrates what can be done when it comes to lightweighting glass. We'll continue applying these learnings across our selection, using more progressive strides as we glance to the future of Scotch.”
We hope that our discoveries will likely have a beneficial affect within the broader market and assist explore new alternatives for lighter, decreased carbon packaging solutions.”
Certainly—this collectible edition may be purchased on the internet and transported securely on your doorway with signature confirmation.
Established through a examination-and-understand model with exterior glass makers, this gentle-bodyweight bottle features a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the future of light-weight, and will help find out new prospects for lighter, lower carbon packaging possibilities.
“We didn’t know what we have been likely in order to achieve when we set out to push the boundaries of luxury, and The end result is something that a lot of said would not be achievable.
The specialized issues that lightweighting provides led us to include several structure and production technical check here specs that we could not have envisaged In the beginning of our journey; through the prerequisite of the tear drop shape which We've got moulded to even now mimic the enduring square type of Johnnie Walker bottles, towards the addition of a protecting cage to permit for the spherical foundation, plus the hand-generating and filling of every personal bottle to prevent damages in manufacturing.
With less than 888 bottles unveiled globally, Each individual bottle is separately numbered and introduced in a very luxurious collector’s scenario.
“Rather then hold this new know-how close to our upper body, we’re excited to offer a royalty-no cost licence to our granted UK patent to the earth.
The reveal of Johnnie Walker Blue Label Ultra indicators the brand name’s dedication to innovation, with hopes that the bottom-breaking style and design could encourage the greater lavish, light-weight, and lower-carbon whisky bottles of tomorrow.
Certainly—this collectible version is often requested on the internet and shipped securely for your doorway with signature affirmation.
That job fell to Diageo’s world wide design director Jeremy Lindley. Power and basic safety were being Lindley’s priorities, but perform necessary to observe variety. Just after Discovering that the Obviously strongest form for glass will be the teardrop—The form it The natural way assumes when liquid—Lindley and his team produced a teardrop with square sides, within a nod on the common Johnnie Walker silhouette.
Since the time of its founder, John Walker, individuals who blend its whiskies have pursued flavour and excellent higher than all else.